Marketing is an essential part of every business. Can any business flourish without proper marketing? To enhance this marketing strategy, various tools are adopted by business professionals, of which online marketing is very powerful. Now with the advancement of internet technology, plethora of online marketing tools is provided to the business groups. Social media, emails are some of the best marketing gizmos you have in hand.
You might be attracted by social media marketing channels but email marketing is no doubt the best marketing channel at the present market scenario. It is the easiest and the fastest way to convey your promotional message. Do you know none other channels could score as high as emails as the marketing tool? Hence, you can very well understand how your contacts and leads wish to listen from you.
Therefore, you should make every attempt for maximizing this older workhorse to have some new gains. How to proceed? Well, at times the best approach of doing the right thing is to know what you cannot do. In this context, given here is some of the email marketing blunders that you should not make.
Email Marketing Blunders to Avoid
1. Sending the same mail to all the contacts
Mostly, it is seen that interactions with all the prospects are not similar. There may be some who always keep track of what is happening in your organization through social media while there may be others who are not at all acquainted with you. Hence, will blasting the same promotional message to both these groups have greater impact? It cannot be. This is one of the common mistakes of email marketing.
Your task should, therefore, be to classify the different groups of prospects and then customize your email accordingly.
2. Not linked to your own website
Why do you send marketing mails? To increase the traffic to your site and in turn to increase sales, right? If this is the motive, then your email must have some links directing to your site as well as to the particular product page. More links in your email means more click-through rating. However, beware!!! Don’t load your mail with sets of irrelevant links. Too many links instead of increasing your click-through rate can reduce the number of prospects. Carefully add links to hit the right spot so that you can have the greatest return.
3. Ignoring the need of the buyers
Does the need of a Manager in a reputed company same as that of a marketing group? Probably it is not. Email marketing mails mostly consist of retail emails which only create a noisy environment. To get rid of this clutter, you are suggested to send mails that directly speak to the prospective buyers. For specifying the target audience, make use of the segmentation strategies.
4. Failure in adapting messaging
Repeatedly performing the same task but expecting diverse results in every go is nothing but insanity. Let me tell you this is a wrong strategy to email marketing. If you are practicing this marketing strategy, then at once check the response. You may prevent yourself from such expensive insanity. Why don’t you go for split-testing? It enables you to adapt messaging according to response rate. This split-testing boost your marketing campaigns more efficiently.
5. Disregarding mobile readers
Reading mails in mobile is the recent trend which you cannot ignore. Mobile emails record an explosive rate of viewership. So, how can you not consider it? How much great your email content may be, it cannot generate leads if the prospects are unable to read it on their tablet or smartphone. So, it is necessary that you make your mail mobile-friendly.
Now, this is something very tricky. For this, you may need to optimize mobile-friendly emails in multiple operating systems like Windows, Android, iOS, etc. But you cannot do without mobile trend and so, should take some extra step towards it.
6. Only promotion without any substance
It is true that marketing mails are meant for selling as well as informing readers about the services and products but in doing so you should be careful about the content of your mail. Don’t think that the readers are fool; they can very well sense in genuine language. Pay his to what you mail as it should not appear as unprofessional in any way.
7. No text-based mails
An email like a novel can never fetch you the desired result. What the readers do with such a mail is skim through the sentences to find the relevant points and ultimately delete the mail. If you think piling of too many information in a single mail is helpful, then sorry to say you are absolutely wrong. It makes the email too wordy and scare readers away.
Try to make your mail brief and precise and put some interesting images and contents that readers will love to read. You can also add some personalize video in your mail text as well.
These are some of the email mistakes that business professionals often commit in email marketing. Check them so that you do not fall in the same trap….
Author’s Bio: David Gill is email marketing professional. To meet the demands of his business, he has to use the mails extensively. Therefore, he makes it a point to stay tune with the online email support services to avoid any kinds of hassle in mailing and his marketing.