The
term social media refers to the medium on the internet through which different
individuals interact with each other, share information and form groups. It is
defined by the website Wikipedia as “the means of communications among people
in which they create, share, and exchange ideas and information to virtual
communities and networks.” The same website also talks about the famous theory
by Kaplan and Haenlein in their famous article “Business Horizons” which classifies
social media into six types as follows:
Collaborative
projects...