Over the last few years, most businesses have recognized the
value of developing social media marketing strategies but many still struggle
to establish the efficient ones. Even though social media may appear as a
no-brainer, once you realize you’re not generating more leads, you must figure
out what it is that you’re doing wrong.
If your social media efforts start appearing futile at some
point, don’t be afraid. This is something many businesses have already
experienced. However, you should definitely stop with current strategies and come
up with new ones. One of the good ways to make your content more appealing to
your audience is to make it visual in every possible way.
It’s all about images.
Image sharing is one of the most popular trends in the world
of social media. With the emergence of Pinterest and many other image-sharing
channels, quality images have gained in importance. Overloaded with all kinds
of information they receive via the web, people often find it difficult to read
long pieces of text, even if they deal with topics relevant to them. Therefore,
whenever you can present your product or service in an image, do that and
you’ll probably reach a wider audience. Remember that images in tweets generate
up to 40% more clicks and have this fact in mind next time you want to tweet an
important message.
Infographics are an
effective way of data presentation.
Infographic
is probably the nicest way to outline the important data and correlations
between certain trends. Clearly, you shouldn’t just fill in your infographic
with random facts but rather make a little research or survey that would send
valuable information to your audience. If you have a large user or fan base,
you can occasionally organize surveys via SurveyMonkey and use the data
obtained to make an infographic. Eventually, you can embed it to your web page
and your readers will be more likely to actually absorb the information you’re giving
them.
Visual web pages.
The latest trend in
ecommerce website design is creating plain yet effective pages that primarily
contain visual content. No one has time to read long paragraphs in order to
find a required piece of information. Instead, they look for images, videos,
lists or bulletpoints, which are all the things your website should feature.
The same goes for blog posts, as well. Help your audience understand why your
article is relevant by cutting it into several paragraphs, adding blockquotes, images
and videos. Videos are an excellent way to increase the time your readers spend
on your page, which should be your motivation for featuring more of them.
No matter how interesting
or informative your web page is, if you don’t present your point in a way that
appeals to your audience most, it will most certainly be neglected. The
Internet is highly competitive and crowded place, so you should use all the
available techniques to reach out to the eyes of those who matter to your brand.
About Author: Leana Thorne is a devoted blogger and a regular contributor
to several tech blogs. She enjoys exploring new internet technologies and
sharing newly found information, and loves writing –while working as an internet marketing consultant
and loving her job because it allows her to rightfully creative.